Client:
Sambito
Location:
Guayaquil, Ecuador
Studio:
Felicidad Collective
Creative Direction:
Pilar Franco Borrell, Chacho Puebla
Design:
Mora Pardo
Services:
Branding
Art Direction
An ecosystem of companies working to save the planet
Sambito is a remarkable Ecuadorian company with many business units, each dedicated to tackling different aspects of today's sustainability challenge. After two decades in the sector, Sambito needed a brand that reflected its values, magnitude, and current market position—one that people could easily recognize as the parent brand of a broad catalog of products and services.
Client:
Sambito
Location:
Guayaquil, Ecuador
Studio:
Felicidad Collective
Creative Direction:
Pilar Franco Borrell, Chacho Puebla
Design:
Mora Pardo
Services:
Branding
Art Direction