Client:
Sambito

Location:
Guayaquil, Ecuador

Studio:
Felicidad Collective

Creative Direction:
Pilar Franco Borrell, Chacho Puebla

Design:
Mora Pardo

Services:
Branding
Art Direction
An ecosystem of companies working to save the planet

Sambito is a remarkable Ecuadorian company with many business units, each dedicated to tackling different aspects of today's sustainability challenge. After two decades in the sector, Sambito needed a brand that reflected its values, magnitude, and current market position—one that people could easily recognize as the parent brand of a broad catalog of products and services.













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