Client:
23 Ríos
Location:
Mendoza, Argentina
Studio:
Felicidad Collective
Design + Art Direction:
Mora Pardo
Illustration:
Mora Pardo
Copywriting Outdoor Campaign:
Juan Christmann
Services:
Packaging Design
Illustration
Art Direction
Outdoor Campaign
The river unites us
23 Ríos Brewery prides itself on its unwavering commitment to Mendoza’s community and ecosystems. They are continuously working to improve their environmental impact and to be a positive force in city life, and their packaging needed to reflect that same spirit. Through this redesign, we told the stories of the residents and their connection with the river and nature while communicating the characteristics of each beer style.
Client:
23 Ríos
Location:
Mendoza, Argentina
Studio:
Felicidad Collective
Design + Art Direction:
Mora Pardo
Illustration:
Mora Pardo
Copywriting Outdoor Campaign:
Juan Christmann
Services:
Packaging Design
Illustration
Art Direction
Outdoor Campaign