Client:
23 Ríos

Location:
Mendoza, Argentina

Studio:
Felicidad Collective

Design + Art Direction:
Mora Pardo

Illustration:
Mora Pardo


Copywriting Outdoor Campaign:
Juan Christmann

Services:
Packaging
Design
Illustration
Art Direction

Outdoor Campaign
The river unites us

23 Ríos Brewery prides itself on its unwavering commitment to Mendoza’s community and ecosystems. They are continuously working to improve their environmental impact and to be a positive force in city life, and their packaging needed to reflect that same spirit. Through this redesign, we told the stories of the residents and their connection with the river and nature while communicating the characteristics of each beer style.
























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